Property tours, composed into cinematic reels.
Prime Cut Media transforms a single estate tour into twenty viral luxury reels — scored, captioned and colour-graded for the agents listing the world's most considered homes.
One tour. Twenty reels. A season of social, cut in a week.
Most agents film a property once and post a single walkthrough. We extract every cinematic moment — the marble, the morning light, the architectural reveal — and compose them into vertical reels engineered for affluent buyers' feeds.
The Footage
A 30 to 90 minute walkthrough of the listing. Drone, interior, twilight — whatever you have.
The Composition
- 01Hand-selected hero moments
- 02Architectural pacing & rhythm
- 03Editorial colour grade
- 04Bespoke score & sound design
- 05Captioned for sound-off scroll
The Delivery
Delivered in 9:16, 1:1 and 16:9 — ready for Instagram, TikTok and your private client list.
A house style as considered as the homes themselves.
Endorsed by the finest houses.
Prime Cut produced twenty reels from a single Eaton Square viewing. Three of them generated direct enquiries from international buyers within the week. They have become indispensable.
The cinematography rivals our magazine campaigns, but at a fraction of the cost and turnaround. Our listings now have a presence on social that matches the quality of the homes themselves.
We commissioned Prime Cut for our Cap Ferrat collection. Reels from a single tour now reach more qualified buyers than a full month of paid media.
One project, one investment.
Three packages, one-time fee. No retainers, no recurring bills — just a single cut that keeps performing.
The Signature Trim
An elegant entry — the Prime Cut treatment for one signature property.
- —4 bespoke viral clips
- —Luxury captioning & typography
- —Hook optimization on every reel
- —Editorial colour grade
- —9:16 + 1:1 platform exports
- —7 day turnaround
The Elite Cut
Our most considered tier — for agents who want a commanding presence on every platform.
- —12 bespoke viral clips
- —Custom hook strategy by our copy desk
- —Priority delivery — 5 day turnaround
- —Editorial colour grade & bespoke score
- —9:16, 1:1 and 16:9 exports
- —Dedicated producer
- —Two complimentary revision rounds
The Empire Cut
For the brokerage building a media empire across an entire portfolio.
- —Unlimited viral clips
- —Cross-platform distribution — TikTok, Reels & Shorts
- —Dedicated account management
- —48 hour priority turnaround
- —Brand-trained editing pipeline
- —Bespoke posting calendar
- —Quarterly strategy session
One-time payment processed securely via Stripe. VAT applied where applicable.
Frequently considered.
Do you work with international agents?+
Yes. We work with luxury brokerages across London, New York, the Côte d'Azur, Dubai, and beyond. Footage is uploaded remotely and reels are delivered through your private client folder.
What footage do I need to send?+
A long-form walkthrough — anywhere from 30 to 90 minutes. Drone, interior, twilight, lifestyle B-roll. The richer the footage, the more cinematic the cut.
How long until I receive the first reels?+
Standard turnaround is 7 days from receipt of footage. Elite and Empire tiers receive priority delivery in 5 days or 48 hours respectively.
Do I retain the rights to the reels?+
Entirely. You own every frame we deliver, with full commercial usage rights across all platforms in perpetuity.
Can you match our brand guidelines?+
Yes. We onboard your brand assets — typography, colour palette, logo treatments — into a bespoke editing pipeline so every reel reads as unmistakably yours.
Request a custom sample.
Tell us about the property and the audience you'd like to reach. We'll respond within one business day with a bespoke proposal.